Google has acquired Adscape Media
"Q. What is Adscape Media?"
"A. Adscape Media is a small in-game advertising company based in San
Francisco California. Adscape Media offers dynamic delivery of
advertising with plot and storyline integration - making its solutions
a truly interactive marketing platform. Adscape Media supports
sophisticated demographic and geographic targeting and also provides a
robust reporting interface for marketers."
"Q. Why did Google acquire Adscape Media?"
"A. In-game advertising is an area where we believe Google could add a
lot of value to users, advertisers and publishers. Adscape Media's
technology and talented team are a great addition to Google's current
advertising solutions for advertisers and publishers."
"Q. When will Google integrate in-game advertising into the Google
advertising platform?"
"A. At this time, we do not have news to share about the integration
plans."
"Q. Do you already have deals signed with game developers?"
"A. We have been in discussions with many in the game development
community and hope to partner with both large and small game
publishing companies."
"Q. Given the dramatic growth of the gaming market in recent years,
how much advertising market share does Google hope to gain from this
acquisition, both immediately and over time?"
"A. We don't release specific projections but we think there is great
value in video game advertising. As more and more people spend time
playing video games, we think we can create opportunities for
advertisers to reach their target audiences while maintaining a high
quality, engaging user experience. That said, we will test ways of
successfully implementing this form of advertising and Adscape's
technology will be instrumental in those tests."
http://www.google.com/press/annc/annc_adscape.html
http://www.adscapemedia.com/

Let the p***ion continue! We're acquiring Adscape
March 16, 2007
"Games can be played anywhere and at anytime. In this mobile world,
games have evolved to become a part of our lives. Unlike television,
gamers can make games their own - customizing their experience in new
ways-and we are helping them do that big time."
"But of course developing these sophisticated games can be very
expensive. Back in the 80s the cost of producing a single game was
about $100K. Today it can cost $25M to produce a game. The good news
is there are some very p***ionate gamers out there that have come up
with some interesting new ways to introduce non-intrusive and targeted
advertising in order to make gaming accessible and affordable for
all."
"Our charge at Adscape has always been to honor the game that was
developed and find new ways to enable that game to continue so others
can enjoy it. That's why we are so stoked to join Google-because these
guys get it, and are committed to helping us continue our mission."
http://googleblog.blogspot.com/2007/...acquiring.html

Google Acquires Adscape, Too
March 17, 2007
"The big G, not satisfied with a single acquisition announcement per
day, also announced that they acquired Adscape. This deal was rumored
for a while now; Adscape Media is the company tackling the niche of in-
game advertisement (think AdSense at the walls of your favorite 3D
shooter, I suppose!). Google provides a little FAQ regarding the
acquisition."
http://blog.outer-court.com/archive/2007-03-17-n51.html

Links:

http://www.pcworld.com/article/id,12...e/article.html
http://www.itworld.com/Tech/2427/070319googlebuys/
http://blogs.zdnet.com/Google/?p=511
http://blog.searchenginewatch.com/blog/070316-221120
http://searchengineland.com/070316-231207.php
http://www.sciam.com/article.cfm?cha...342B2412F525F4
http://www.washingtonpost.com/wp-dyn...031900883.html
http://www.macworld.com/news/2007/03...ogle/index.php
http://www.theage.com.au/news/games/...152936336.html
http://australianit.news.com.au/arti...nbv%5E,00.html
http://www.toptechnews.com/news/The-...d=10300BOU15U7