On Dec 16, 5:22 pm, A fistfull of liras
<manisudateNOS...@dupiotte.org.invalid> wrote:
> Karl Groves wrote:
> > A fistfull of liras <manisudateNOS...@dupiotte.org.invalid> wrote in
> >news:em0o7l$9bo$EMAIL REMOVED:
>
> >> I'm a bit in trouble wit search engine indexing for my hoply
> >> international web site. :-)
>
> >> It meet some difficulties to be indexed by google in English so I answer
> >> myself about possible something wrong in my meta tags.
>
> > Meta tags will be of no use to you.
> > I believe that the issue might be where your web site is hosted.
>
> > Here is an example:
> > Go towww.google.de
> > Search for "Chevrolet"
>
> > Then, go towww.google.fr
> > Search for "Chevrolet"
>
> > Then, go towww.google.com
> > Search for "Chevrolet"
>
> > See how the search results are different? I mean, they're all for the same
> > company of course, but imagine if the search terms a person used were not
> > for the name of a multi-national corporation? The search results would be
> > *vastly* different.
>
> > If it is that important to your business to reach US-based users, you might
> > want to consider hosting in the US.I'm sorry I can see almost the same results cause of I use an italian
> browser so I have, as a result, every time, the Chevrolet Italia web
> site at the top of the search.
> So I think:
>
> - First: I think I'll neeed to have a US browser, but will it be able to
> display your same results, or do I need also to have a US operating
> system, to have a different result?
>
> - Afterwards I need to know about a good hosting service I could pay
> with Visa credit card. I would like to know different cl***-service:
> About the Economic I need it offer mainly no limit of Gb download/month
> and better if also with wide band and the possibility of statistics
> service by logs analisis. an other important caratheristic I need is
> a user interface by mail, or better ...not by phone.
> Can you tell me something about good hosting services in US like these?
>
> - And then I've an other little problem: do I need to register my
> magazine, also in US (and be recagnized as a US journalist) if I use a
> US hosting service, or my technical magazine remains legally in my country?
> Thanks- Hide quoted text -- Show quoted text -
There are various issues here - if you want to create a truly
international website which supports various languages, most search
engines will attempt to detect the language it is written in. Although
you can use the meta tags to specify the language of the page, this may
***ist, but seems unecessary as many websites do not specify their
language.
When you submit your website to various search engines, some will only
accept content in specified languages, or on specified server
extensions (eg .fr for france - .com is seen as more international and
accepted by the vast majority). Some of the search engines, such as
google, have different search engines for each country, eg. google.com
(all), google.fr (France), google.co.uk (UK). The country specific
variants allow you to search all of the internet or to look for
websites within that country.
Where the server is physically situated does not appear to have much
impact (if any), it is more to do with the extension on your website
which can act as a country identifier, the character set used
(ISO-8859-1 is the European standard) and the actual language used
within the text - I guess they look for common words in each language
to ascertain the language (eg. le / la in french, the in English) and
build all of this into the weightings.
You can try this out for yourself -
www.rwapservices.co.uk appears on
http://google.co.uk under websites in the UK although it is based on an
american server.
OK so what impact does this have on your website?
1) You need to ensure that the language you use is correct - poor
translation and typing errors could mean that the various language
variants are not picked up. Get someone to proof read it in each
language and ensure that it reads correctly - don't forget that a lot
of typing errors, poor language or grammatical errors could affect your
rankings for each language.
2) Include <HTML LANG="en-gb"> for example to identify UK English in
the header
3) Consider hosting each language variant on a different domain - eg.
foobar.com for international, foobar.it for italian, and foobar.co.uk
for English.
How do you test the results?
There is no need to install a different browser version, or different
operating system version on your computer, the one you already have
will do just fine. However don't expect the English version of your
website to appear in an Italian search engine. Rather than just using
the search engine built into your browser, go directly to the search
engine site - try the various country variants of google to look for
indexing and search engine ranks (or use a tool such as IBP).
There are plenty of good webhosts throughout the world, we use iPower
which are US based and good value, but as I say, I do not think it is
necessary to move your site to an American server to cover the US
version of the English language (think about how many countries speak
English for example).
Finally you talk about registering your magazine. I presume it is an
online magazine only.
There are copyright laws throughout the world which protect your
content - the problem is more to do with how you protect that copyright
and enforce it. The best you can do realistically on the internet is
to produce the articles as a pdf with embedded copyright watermarks.
You can do similar things with graphics, images and videos. This will
not stop people using it themselves (plagurising) your content or even
just copying it to their website in the knowledge that you will
struggle to bring legal action against them
For example, take my own website, we are based in the UK, have a US
hosting company but strictly the content is not delivered until viewed
by someone using a browser (say yourself in Italy) - now which court
has jurisdiction and which country's copyright laws apply? I daresay
there have been court cases about this sort of thing already, but you
can imagine the legal wrangle which would follow and how much damage
has actually been done to your own site if it is freely viewable
content ?
Rich Mellor
www.internetbusinessangels.com