From http://news.bbc.co.uk/2/hi/technology/6131668.stm

Shoppers are likely to abandon a website if it takes longer than four
seconds to load, a survey suggests.
The research by Akamai revealed users' dwindling patience with
websites that take time to show up.

It found 75% of the 1,058 people asked would not return to websites
that took longer than four seconds to load.

The time it took a site to appear on screen came second to high prices
and shipping costs in the list of shoppers' pet-hates, the research
revealed.

Akamai consulted those who shop regularly online to find out what they
like and dislike about e-tailing sites. About half of mature
net-shoppers - who have been buying online for more than two years or
who spend more than $1,500 (£788) a year online - ranked page-loading
time as a priority.

It found that one-third of those questioned abandon sites that take
time to load, are hard to navigate or take too long to handle the
checkout process.

The four-second threshold is half the time previous research,
conducted during the early days of the web-shopping boom, suggested
that shoppers would wait for a site to finish loading.

To make matters worse, the research found that the experience shoppers
have on a retail site colours their entire view of the company behind
it.

About 30% of those responding said they formed a "negative perception"
of a company with a badly put-together site or would tell their family
and friends about their experiences.

Further research by Akamai found that almost half of the online stores
in the list of the top 500 US shopping sites take longer than the
four-second threshold to finish loading.

The survey questioned 1,058 net shoppers during the first six months
of 2006.

plh
Paul

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Paul B <EMAIL REMOVED> wrote:

> From http://news.bbc.co.uk/2/hi/technology/6131668.stm
>
> Shoppers are likely to abandon a website if it takes longer than four
> seconds to load, a survey suggests.
> The research by Akamai revealed users' dwindling patience with
> websites that take time to show up.
>
> It found 75% of the 1,058 people asked would not return to websites
> that took longer than four seconds to load.
>
> The time it took a site to appear on screen came second to high prices
> and shipping costs in the list of shoppers' pet-hates, the research
> revealed.

What I hate is misleading payment methods, or not mentioning them at all
(e.g. you need to check out in order to see that PayPal is not among
those).

Lack of support of Paypal is number #2 here.

> Akamai consulted those who shop regularly online to find out what they
> like and dislike about e-tailing sites. About half of mature
> net-shoppers - who have been buying online for more than two years or
> who spend more than $1,500 (£788) a year online - ranked page-loading
> time as a priority.

Easy navigation is for me #3 :-) I don't mind if I have to wait a bit,
as long as the info I am looking for is there. Oh, and that the back
button *works* and that I can open new tabs with middle mouse instead of
bumping into badly written JavaScript. Oh, and don't open a !"&"&&"& new
window every time.

> It found that one-third of those questioned abandon sites that take
> time to load, are hard to navigate or take too long to handle the
> checkout process.

Yup.

> To make matters worse, the research found that the experience shoppers
> have on a retail site colours their entire view of the company behind
> it.

Of course. I once wanted to buy something from a site because it claimed
it accepted PayPal. When checking out they didn't. Huge **** up, and
I'll never ever going to buy with them. I did send an angry letter. Did
they say: sorry, **** up, we make sure you can pay with paypal for now,
but we actually don't support it. No. They said that I could pay with
cc, bye bye.

> About 30% of those responding said they formed a "negative perception"
> of a company with a badly put-together site or would tell their family
> and friends about their experiences.

I just did! Dang, I can't recall the name of the site.


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On Fri, 10 Nov 2006 02:55:35 +0000, Paul B
<EMAIL REMOVED> wrote:

>From http://news.bbc.co.uk/2/hi/technology/6131668.stm
>
>Shoppers are likely to abandon a website if it takes longer than four
>seconds to load, a survey suggests.
>The research by Akamai revealed users' dwindling patience with
>websites that take time to show up.
>
>It found 75% of the 1,058 people asked would not return to websites
>that took longer than four seconds to load.
>
>The time it took a site to appear on screen came second to high prices
>and shipping costs in the list of shoppers' pet-hates, the research
>revealed.
>
>Akamai consulted those who shop regularly online to find out what they
>like and dislike about e-tailing sites. About half of mature
>net-shoppers - who have been buying online for more than two years or
>who spend more than $1,500 (£788) a year online - ranked page-loading
>time as a priority.
>
>It found that one-third of those questioned abandon sites that take
>time to load, are hard to navigate or take too long to handle the
>checkout process.
>
>The four-second threshold is half the time previous research,
>conducted during the early days of the web-shopping boom, suggested
>that shoppers would wait for a site to finish loading.
>
>To make matters worse, the research found that the experience shoppers
>have on a retail site colours their entire view of the company behind
>it.
>
>About 30% of those responding said they formed a "negative perception"
>of a company with a badly put-together site or would tell their family
>and friends about their experiences.
>
>Further research by Akamai found that almost half of the online stores
>in the list of the top 500 US shopping sites take longer than the
>four-second threshold to finish loading.
>
>The survey questioned 1,058 net shoppers during the first six months
>of 2006.
>
>plh
>Paul

How do you get from that to anything about article sites? This was a
study about impatient shoppers, not curious academics.

BB
--

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http://www.here-be-posters.co.uk/

I agree that if the websites load's slowly many users switch to a
another site. but as you see many big brands sites take lot of time due
to flash element but they do sell products online.
All because having a designer brand tag which genrates sales. Major
sites like http://www.eapril.com http:/www.mondera.com are few sites
which do not have flash element involved but due to SSL, high
resolution images, and other external link factors takes more than 4
seconds to load. Most people wait atleast 10 seconds before they switch
to another site.

Paul B wrote:

> From http://news.bbc.co.uk/2/hi/technology/6131668.stm
>
> Shoppers are likely to abandon a website if it takes longer than four
> seconds to load, a survey suggests.
> The research by Akamai revealed users' dwindling patience with
> websites that take time to show up.
>
> It found 75% of the 1,058 people asked would not return to websites
> that took longer than four seconds to load.
>
> The time it took a site to appear on screen came second to high prices
> and shipping costs in the list of shoppers' pet-hates, the research
> revealed.
>
> Akamai consulted those who shop regularly online to find out what they
> like and dislike about e-tailing sites. About half of mature
> net-shoppers - who have been buying online for more than two years or
> who spend more than $1,500 (£788) a year online - ranked page-loading
> time as a priority.
>
> It found that one-third of those questioned abandon sites that take
> time to load, are hard to navigate or take too long to handle the
> checkout process.
>
> The four-second threshold is half the time previous research,
> conducted during the early days of the web-shopping boom, suggested
> that shoppers would wait for a site to finish loading.
>
> To make matters worse, the research found that the experience shoppers
> have on a retail site colours their entire view of the company behind
> it.
>
> About 30% of those responding said they formed a "negative perception"
> of a company with a badly put-together site or would tell their family
> and friends about their experiences.
>
> Further research by Akamai found that almost half of the online stores
> in the list of the top 500 US shopping sites take longer than the
> four-second threshold to finish loading.
>
> The survey questioned 1,058 net shoppers during the first six months
> of 2006.
>
> plh
> Paul
>
> --
> Handmade Jewelry from Texas :
> http://www.houstoncrafts.com/gemstone/necklace-204.html
> http://www.houstoncrafts.com/gemstone/choker-203.html
> http://www.houstoncrafts.com/beaded/necklaces-203.html
>
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On 10-Nov-2006, John Bokma <EMAIL REMOVED> wrote:

> Lack of support of Paypal is number #2 here.

Same here, when you give your card details, they have
your name, address, card number, verification number,
easy to work out who you bank with, no wonder identity
theft is an issue.
I'm surprised the banks didn't come up with a similar
acheme where the retailer gives you a transaction number,
and you tell your card issuer to pay it.

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"Marty" <EMAIL REMOVED> wrote in message
news:EMAIL REMOVED...
> shipping costs shipping costs shipping costs shipping costs shipping costs


What a Buttwipe!

Marty schreef:
> shipping costs shipping costs shipping costs shipping costs shipping costs
> shipping costs shipping costs shipping costs shipping costs shipping
> costsshipping costs .......

Hm, could it be he is trying to tell us something? Wonder what it is.

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On 10 Nov 2006 04:38:05 GMT, John Bokma <EMAIL REMOVED> wrote:

>Easy navigation is for me #3 :-) I don't mind if I have to wait a bit,
>as long as the info I am looking for is there. Oh, and that the back
>button *works* and that I can open new tabs with middle mouse instead of
>bumping into badly written JavaScript. Oh, and don't open a !"&"&&"& new
>window every time.

I don't have a main gripe, just a number of them - all equally
annoying.

Those floating adverts that scroll down with you.
Another advert - not seen now for some time - it was a male or female
and spoke to you. At one point you couldn't get away from them. Loads
of sites had it. But in recent months, I haven't seen one, so I guess
the site owners had so much flack over them, or they too realised how
annoying it was.

Sites that are too cluttered is another gripe. Adverts all over the
place flashing away at you like it was Las Vegas or something.

Poor navigation, frames, horizontal scrolling, poor choice of colors
are other gripes.

plh
Paul

--
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http://www.houstoncrafts.com/beaded/necklaces-217.html
http://www.houstoncrafts.com/beaded/necklaces-306.html

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Paul B <EMAIL REMOVED> wrote:

> On 10 Nov 2006 04:38:05 GMT, John Bokma <EMAIL REMOVED> wrote:
>
>>Easy navigation is for me #3 :-) I don't mind if I have to wait a bit,
>>as long as the info I am looking for is there. Oh, and that the back
>>button *works* and that I can open new tabs with middle mouse instead of
>>bumping into badly written JavaScript. Oh, and don't open a !"&"&&"& new
>>window every time.
>
> I don't have a main gripe, just a number of them - all equally
> annoying.
>
> Those floating adverts that scroll down with you.

Especially when they float behind...

> Another advert - not seen now for some time - it was a male or female
> and spoke to you. At one point you couldn't get away from them. Loads
> of sites had it.

Flashblock :-D.

> But in recent months, I haven't seen one, so I guess
> the site owners had so much flack over them, or they too realised how
> annoying it was.
>
> Sites that are too cluttered is another gripe. Adverts all over the
> place flashing away at you like it was Las Vegas or something.

Flashblock :-D. I used Firefox 2.0 for a day or two without it, and I was
almost crying from joy when I installed Flashblock.

> Poor navigation, frames, horizontal scrolling, poor choice of colors
> are other gripes.

Yup.

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